Creative leaders are those who know how to manage themselves as a brand. This means staying sincere to the values that are relevant to the organization. It is not pompous display of shallow niceties but being in touch with the true needs of the the group. A creative leader stays in touch with what is necessary, what is valuable and what will deliver the best.
As a creative brand manager, a true leader knows him/herself from deep within, he/she knows what he/she can achieve, where he/she wants to go and how to get there. In short, a true leader knows what he can do and how to motivate the organization to reach a goal.
Just like creative brand management, leadership is achieved through strategically interweaving both internal (product or self) and external (market or the organization’s stakeholders) factors to deliver true value to the organization.
Visit discussion on:
http://blogs.harvardbusiness.org/radjou/2009/07/why-are-creative-leaders-so-ra.html
