Align employee and company interests to achieve better business results

Aligning employee and company interests works well as a means to establish internal brand engagement. This enables the company to steer all of its efforts in achieving its objectives (market share, revenue, etc.) in one direction utilizing its major and most powerful resource – its talent capital.

This further benefits the company in three ways: efficiency, effectivity, and accountability.

Primarily, aligning employee efforts to the corporate objective means less resource wastage. This means people devote their time (and company money) to the more important tasks.

Secondly, goals are more effectively achieved given the clarity of vision both on the side of the employees and the company. Both parties know where they want to go, thus strategically and tactically everyone is goading in the same direction.

Thirdly and most importantly, employee accountability, ownership and responsibility are enhanced. Employee engagement ups their sense of ownership and responsibility in the things that they do. This aligns their passion, intensity and creativity to produce results that are more important to the achievement of things that are important to the company.

 

Read more on this topic and join  the discussion at: http://blogs.harvardbusiness.org/tjan/2009/08/how-to-align-employee-and-comp.html

Branded Employee Mindset is Business 2.0

It has always been a myopic notion that branding is the sole responsiblity of the Marketing Department. Building a strong brand starts with a branded mindset of the people making up the organization. With a branded mindset, people become advocates of the brand they work with and work for. They become the living, talking, blogging and influencing personalities of the brand.

In Business World 2.0, not invovling everyone in branding is just like promoting your brand in smoke signals. You burn them all, but you don’t put the right message across. Engaging and encouraging your employees to your brand thrust is one of the best ways in reaching more audience, influencing more circles and gathering more followers.

Visit http://www.brandchannel.com/brand_speak.asp and read more on employee brand engagement in William Arruda’s “Employees are the Brand”